We have been the digital strategy & video marketing partner of Wollemi Cabins for several years – we helped them develop & implement a content based awareness campaign leading with video.
The video led content marketing push has been a huge success with the initial investment of AU$15,000 turning into a return of AU+$750,000 (& growing) for the client. Delivering over +1,000,000 minutes views with +550 book now clicks (with an average booking spend of $500) & a range of above-the-line & below the line mainstream media. The original video is regularly top of organic search queries & has had over +900 shares (it has been a viral hit) & continues to be a long tail hit helping them grow their social reach, engagement & awareness in a sector usually controlled by the big end of town with big marketing budgets.
The digital & video marketing strategy we put in place & executed has helped secure a range of ongoing/organic national & international press from a partnership with AIRBNB Australia which saw it feature on Ch10 The Studio & 4x live crosses on Ch7 Weekend Sunrise which aired to over +4 million people & featured a live wedding proposal on air through to being features on Extreme Houses (UK), Freddie Down Under Sky (UK), through to Treehouse Masters (Discovery USA), Married at First Sight (Ch 9 AU), The Bachelor (Ch10 AU), The Living Room (Ch10 AU), The Lucky Country (Ch7 AU), Sesame St (USA), Grazia, a documentary premiere at the Sydney Opera House for TEDx through to a myriad of online (Business Insider +1,700,000 views, New York Magazine, Gizmag, Daily Mail, Daily Telegraph, CEO Magazine, New York Magazine etc), print, blogger, top social influencers & fashion press as a one of a kind/must visit location (& growing). Lastly, we were also recently in Downtown Los Angeles as part of the team to accept the Airbnb International Belo Award for ‘Best Place’ to stay out of the over +3,000,000 Airbnb listings.
Get in touch today to see how we can bring our experience to the table & talk you through this case study in more detail.